I will introduce two fads in 1960s~1970s.
1. Smiley Faces
The smiley face was invented from
Harvey Ross Ball. He designed this smiley face for an advertising of an
insurance company to make posters and pin-buttons. In 1971, small businessmen and
brothers, Burnard and Murray Spain copyrighted and claimed full credit for the smiley
face design. They added a slogan “Have a Happy Day” with the smiley face. By
end of the year, they had sold over 50 million products with this design. They
use this smiley face from coffee mug to even soldier’s helmet. However, Ball,
the original creator was only paid 45$ for this design in 1963.
2. Love Beads
Love beads started from Hippies who had expressed love, peace, and not war with their fashion. Hippies called long, colorful, various patterned strings of beads, love beads. This term was established in 1965. Hippies had wrapped many beads on their neck, wrists, waist, and ankles. Even there were about 3 meter beads. They copied Indian, African, and Native American jewelry style as they pursued non-western cultures. There are various materials for beads such as wood, ceramic, glass, metal but real beads were made of seeds and nuts. Love beads also were common sign to show a friendship and good attitude between people. People purchased love beads at a store or made at home.
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